“Livestock methane emissions contribute more to global warming than the entire transport industry combined. This must be reduced to avoid climate catastrophe.” 

Zelp was founded by third generation Argentinian beef & dairy farmers Francisco and Patricio Norris and they have created a wearable device for cattle that neutralizes livestock methane exhalations at the source. 



Feel was briefed to create a new value proposition and Corporate ID for Zelp that highlights the urgent need for such technology and engages with farmers, processors, retailers and consumers. Feel also created a PR programme for the launch, which gained exposure on BBC Radio 4 Farming today, Radio 5 live, Evening Standard and across Farming & Environmental trade media.



Results are confidential – the device is currently undergoing field trials.