Building brands we believe in.
We build brands we believe in. Brands with a genuine story to tell.
Natural, organic and delicious food & drink brands. Brands that help you live a
healthier lifestyle. And sustainable brands that work hard to make the world go round a little better.

Strategy
Understand current performance, sales opportunity and distribution strategy. Analyse & research competitors, audiences (core & prospect) and assess the market in the gap.
Research
Strategy & Positioning
Trading strategy (retail FMCG)

Brand
Create/refine the customer value proposition & reasons to believe it and then build a big, distinctive and ownable brand idea. Bring the story to life across all touch points to engage customers.
Brand creation, brand ID, brand refresh, key messaging
Design/packaging/collateral
Web/digital assets & content

Activation
Understand key insights to develop a targeted communications plan to build loyalty with core consumers and encourage brand trial with your best prospects.
Advertising – media channel planning and creative
PR
Digital
Social/influencers
Experiential
Some friends of Feel
Because we work with people, not ‘clients’.












































