Revive Recycled Paper
To reach one of the toughest audiences out there – graphic designers. They specify which paper their designs are printed on, so they hold a lot of influence with clients and printers. But they’re bombarded by paper brands every day. Paper’s not always interesting, so we need to challenge the design community to use their own talents
We created a campaign ‘Revive a Classic’ inviting designers to re-design an iconic music album cover. By teaming up with Fatboy Slim and the leading industry bible, Computer Arts magazine, we created something not just irresistible but relevant, bang on brand and directly aimed at generating sales.
Over 4,300 designers got directly involved, including entries and votes, with 7,750 unique visitors to the microsite. We also reached over 110,000 designers, specifiers, printers and end-users through a social media campaign with Computer Arts.