Intertek

Strategy

Intertek is the world’s leading Total Quality Assurance provider to industries worldwide. Their network of over 1,000 laboratories and offices in more than 100 countries delivers innovative and bespoke Assurance, Testing, Inspection and Certification solutions for their customers’ operations and supply chains.

Intertek’s Customer promise is Total Quality Assurance expertise, delivered consistently, with precision, pace and passion, enabling customers to power ahead safely.

Activation

Proposition development and creating a big integrated B2B2C global idea, ‘You’ll be amazed where you find Intertek’.

Production and activation across film, TV, advertising press and outdoor, digital and social media culminating with the global launch live event in March 2023.

Results

Results are confidential, but the brand film has had over 1M views so far, and brand consideration and lead generation has increased hugely.