Higher Ed

Strategy

 

Higher Ed Partners UK launched 100% online Masters degrees on behalf of the University of York.

Initially to boost applications to counter significant declines in applications, against sector trends and attract prospective students to Leadership and Management Masters Degrees.

We were tasked with creating content for their Facebook and LinkedIn platforms which they could use in a test and learn campaign alongside search.

 

Activation

 

We created two different routes; The first was a literal, photographic approach emulating boardroom success, confidence and career progression. The second was a more illustrative, emotive and aspirational. Both demonstrate compellingly the benefits of enrolling in the online masters courses.

 

 

Results

 

The first approach has now launched and is generating strong leads to the landing pages for course enrolment.