Organii is a new launch of fabulous organic bath and shower products. We needed to differentiate Organii from worthy and expensive competitors to achieve cut-through and create ‘buy me’ appeal in a crowded and ‘worthy’ marketplace.
Conducted in-store research within Whole Foods and Planet Organic that led to the creation of our proposition ‘Everyday Organics’ to reflect the accessibility and affordability of the range. We then created a bright, fun and instantly recognisable packaging design with real stand-out, both on shelf and in home
Organii has recently launched into Whole Foods and independent health retail stores nationally.