Nelsons is the UK’s largest manufacturer of natural healthcare products. Their Teetha brand is market leader with serious competition from the likes of Bonjela and Calpol. We also launched their Colica brand which tackles the distressing symptoms of Colic. Our job was to engage mothers about the power of Nelsons’ Teetha and Colica, positioning them as ‘the natural choice for mums’.


We created two characters: The Apologetic Tooth and the Little Cloud of Colic. Through TV, press, POS and digital banners the loveable, animated characters communicated the problems – and Nelsons’ solutions – in the most approachable, sympathetic and memorable ways.


Teetha is number 1 in the UK being the key brand driver of market growth within its category with retail value sales increasing +21% YOY. Colica’s launch resulted in over 2000 listings in supermarkets and pharmacies.