Inspired Homes

Strategy

To engage discouraged first time buyers that stylish, centrally-located property ownership is within their reach. Market and sell over 500 apartments across Inspired Homes initial 5 developments.

Activation

Our proposition ‘Live Brilliantly’ underpinned Inspired Homes’ entire offering – stylish, brilliantly-designed, high-spec homes, resident facilities including rooftop garden and great transport links and locations – all priced to be in reach of first time buyers.

We created a fully integrated campaign covering brand, design, digital, advertising, social media, events and PR.

Results

Inspired Homes has grown substantially over the last 3 years of our ‘Live Brilliantly’ campaign, as has their reputation for providing affordable high-spec homes to first time buyers.

Developments have sold out and  Inspired Homes has featured in titles such as The Times, Property Week, Daily Mail Online & The Metro, as well as winning What House awards and Most Innovative Redevelopment of an Existing Building by The First Time Buyer Magazine.