CRT

Strategy

The Countryside Regeneration Trust‘s (CRT) goal is to adopt, educate and share regenerative farming practices that reverse the decline in biodiversity – this includes their 19 properties across 2000+ acres of working farms, small-holdings, and woodland – and beyond.

Controlling invasive species and providing targeted help through Conservation Strategies, to encourage native and declining species to return. Sensitive land management allows native plant populations to regenerate, creating the right environment for biodiversity in the English countryside to flourish.

The CRT wants to make everyone a friend of the Countryside to support their important work.

Activation

Generate a new proposition, identity, voice and deliver a full re-brand of the Countryside Restoration Trust to the CRT and implement this across all property sites, collateral, web and digital. Also includes outsourced project direction working with the CRT senior team across marketing communications, signage, fundraising, membership, events and volunteering.

Results

Results are confidential and work is very recent but already we are seeing an increase in brand engagement, members and donations.