Geeta’s

Strategy

Geeta’s has been the real flavour of India for over 25 years, spearheaded by the much-loved Premium Mango Chutney. Now pioneering the way with a wider range including marinades, curry pastes and sauces, our brief was to raise awareness of this authenticity and taste to widen usage, increase trial & position Geeta’s as the UK’s No1 authentic Indian flavour.

 

Activation

Our distinctive ‘Made in India. Loved in Britain’ campaign captured Britain’s love of authentic Indian flavours across a wider variety of usage occasions. Integrated campaign assets including Brand proposition, film, advertising, web, digital, PR, Social Media, Trade and shows/exhibitions.

See Geeta’s social channels here:

      

 

Results

In our first year, Geeta’s retail sales are up 40%+ and listings are up 50%+ including Co-op, Tesco, Sainsbury, Waitrose, Morrison’s, Asda, Londis, Ocado and independents.