We were approached with a fabulous business idea that needed bringing to life via a brand identity and communications plan (initially to the trade) to promote the noble date as an appealing and convenient snack. Our challenge was to redefine the date as the latest trend in on-the-go healthy snacking.
With our consultant partner Well-being Exchange, we truly brought the Nomads super date product and brand to life. We created the product recipes and super food fillings, proposition, brand identity, packaging, website and trade exhibition PR & advertising campaign.
We are at the beginning of our journey having just launched at Natural and Organic Products Europe and have already achieved listings.