Great Food is an amazing story of innovation and passion. Once people bite into a piece, they’re sold, so our job was to make a limited budget push the brand into the trade and consumer spotlight to help increase distribution and support NPD.
There’s no-one who can’t enjoy Great Food’s delicious Free From range. We encapsulated the product and category message with the simple summation: ‘Fresh, Free From, For Everyone’. Trade advertising in the Grocer to help secure distribution is backed up by a more consumer-focussed platform built on a newly-coined term, ‘Flavourtarian’. Press, social, PR and events are building fame and popularity to all who enjoy food that’s convenient, delicious and healthy.
Increased store distribution & sales in Asda, Morrisons.com, sainsburys.co.uk and Dunnes (Republic of Ireland) and an increased range in Ocado. We built an engaged community on social media through full community management on Facebook (8,000+ fans) and Instagram. Attended VegFest Brighton and Allergy & Free From shows where we were selling 2 packs each minute!