Great Food

Great Food have created a range of 100% natural, satisfying, healthy vegetable bites. They are fresh, free-from & for everyone!


The Challenge

Great Food is an amazing story of innovation and passion. Once people bite into a piece, they’re sold, so our job was to make a limited budget push the brand into the trade and consumer spotlight to help increase distribution and support NPD.

What We Did

There’s no-one who can’t enjoy Great Food’s delicious Free From range. We encapsulated the product and category message with the simple summation: ‘Fresh, Free From, For Everyone’. Trade advertising in the Grocer to help secure distribution is backed up by a more consumer-focussed platform built on a newly-coined term, ‘Flavourtarian’. Press, social, PR and events are building fame and popularity to all who enjoy food that’s convenient, delicious and healthy.


Increased store distribution & sales in Asda,, and Dunnes (Republic of Ireland) and an increased range in Ocado. We built an engaged community on social media through full community management on Facebook (8,000+ fans) and Instagram. Attended VegFest Brighton and Allergy & Free From shows where we were selling 2 packs each minute!