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People

People make companies. And ours is no exception.

No switching from pitch team to B team. At Feel you work with experienced professionals who’ve seen the challenges of marketing from both client and agency side across advertising, digital, direct, experiential, design and branding.

Immersion in our clients’ business is a necessity for us. The more we’re in your world – internally and out in the field - the deeper the insights we’re going to reach. Frankly, it makes our job easier.

Fantastic service is a given for us. We can tell you more about how we deliver this when we meet you.

  • Johnny Barradale

    Johnny Barradale Managing Director

    Johnny Barradale, Managing Director

    After 10yrs in Sales and Marketing client-side, Johnny co-founded Edge Advertising in 1990, latterly becoming MD with Ron Leagas as Chairman. Edge acquired Feel Agency in 2005, following which Johnny recycled Feel as a stand alone ethical specialist building on wins from RSPB, Ricoh and St John Ambulance.

    For Johnny, what marketing communications is really about is simply creating the environment in which a sale can be made.

  • Aidan Hawkes

    Aidan Hawkes Creative Director

    Aidan Hawkes, Creative Director

    A journey that began at Watford College progressed through the likes of HHCL, Lintas, Media Arts Lab L.A. and Cunning. Awards picked up include Creative Circles and British Television Awards.

    For Aidan, 'Real World' marketing happens when we realise that no-one would ever describe themselves as 'a consumer' - so nor should we.

  • Matthew Heath

    Matthew Heath Planning Director

    Matthew Heath, Planning Director

    Matthew has worked at director level in advertising, digital and direct agencies such as JWT and WWAV Rapp Collins. He has over 20 years experience in helping clients to develop and implement integrated marketing strategies. Matthew believes that never living in London has kept him in far closer touch with the real world!

  • Danni Plaskett

    Danni Plaskett Marketing Manager

    Danni Plaskett, Marketing Manager

    Danni brings with her nearly a decade of experience in business development. She brings a holistic approach, combining commercially valuable conversations with raising profile and reputation through the most persuasive channels.

    To her, Real World Communications is a refreshing approach in a market where agencies can struggle to create a compelling and meaningful point of difference.

  • Allan Grimshaw

    Allan Grimshaw Head of Digital

    Allan Grimshaw, Head of Digital

    Allan’s experience spans both client and agency-side roles, working for Virgin Group, Grey Direct, IBM, O2 and Dare.
    Allan combines his expertise and passion for digital with a solid background in marketing, communications and CRM.

  • Josh Hatton

    Josh Hatton Head of Client Services

    Josh Hatton, Head of Client Services

    Josh has experience in working across a variety of marketing disciplines including Sales Promotion, DM, ATL and Design. A solid agency background from leaving University, Josh joined Feel in September 2008. Josh believes great service is taking our killer insight and great creative and delivering work on time, within budget and always with a smile.

  • Simon Swetenham

    Simon Swetenham Chairman

    Simon Swetenham, Chairman

    A client side career in mail order at GUS and Innovations was followed by building Swetenhams in to a leading innovator in mailing list and marketing data management services with 300 clients across all industry sectors. Simon brings his experience of building a successful marketing services business to support the Team at Feel in producing great results for our clients. 

  • Yasmin Mukhida

    Yasmin Mukhida Account Executive

    Yasmin Mukhida, Account Executive

    Yasmin graduated from Bristol University in Spring 2010, and started at Feel shortly after.

    In a time of global recession, Real World Communications is more relevant than ever. For her, it is about cutting out the wastage and delivering a considered and creative approach to marketing - there doesn’t have to be a compromise.

  • Mark Pavlika

    Mark Pavlika Business & People Strategist

    Mark Pavlika , Business & People Strategist

    Pav is a commercial HR professional with over 17 years’ experience in cultural change, business planning and employer branding.

    As a former Chief Operating Officer at Omnicom, a US global Marketing Corporation, he has earned the expertise and skills to deliver extensive cultural change strategies.

    Mark has also led large scale internal communications projects for Lebara mobile, a global Mobile Virtual Network Operator in his time as Group Head of HR, managing a Europe wide cultural shift and diversity project.

    Mark now consults to businesses across a number of industries on internal communications, employer branding and business change and is often invited to speak at performance management events.

  • Green Row PR

    Green Row PR

    Green Row PR,

    Green Row is a creative, tenacious and straight-talking PR agency focused on generating amazing results for their clients.

  • Spring Research

    Spring Research

    Spring Research,

    Spring is an award winning multi-disciplined marketing research agency.

  • Total Media

    Total Media

    Total Media,


    Total Media is an independent media agency specialising in media planning and buying.