“It makes the best toast ever”, setting you up for the day and welcoming you home again. Our 28.5k+ Facebook fans agree with us. So, our challenge is to turn up the volume on this truth and move Vogel’s up to the top shelf
Great Food is an amazing story of innovation and passion. Once people bite into a piece, they’re sold, so our job was to make a limited budget push the brand into the trade and consumer spotlight to help increase distribution and support NPD.
Nelsons is the UK’s largest manufacturer of natural healthcare products. Their Teetha brand is market leader with serious competition from the likes of Bonjela and Calpol. We also launched their Colica brand which tackles the distressing symptoms of Colic. Our job was to tell mothers about the power of Nelsons’ Teetha and Colica, positioning them as ‘the natural choice for mums’.
Organii is a new launch of fabulous organic bath and shower products. We needed to differentiate Organii from worthy and expensive competitors to achieve cut-through and create ‘buy me’ appeal in a crowded and confusing marketplace.
PROPOSITION, CORPORATE IDENTITY, WEB DESIGN & BUILD
In an era of cyber security and data volumes doubling year on year, the brief we set ourselves was to create a new brand positioning, corporate ID and website that reflect the power of NGD’s global offering, to generate further high value contracts with bluechip clients.
PROMOTION/ ADVERTISING/ DIGITAL & SOCIAL/ DM/ EVENT/ MEDIA SPONSORSHIP
To reach one of the toughest audiences out there – graphic designers. They specify which paper their designs are printed on, so they hold a lot of influence with clients and printers. But they’re bombarded by paper brands every day. Paper’s not always interesting, so we challenged the design community to use their talents and revive a classic design.
The demand for instant wifi in business is immense. As Aruba say ‘People move, networks must follow’. Our client in Europe needed a complete, yet compact website to function as a sales tool and entry point for the hard-edged I.T. managers in the pan-European mid-market SME band.
Parent company Total Jobs wanted to launch a jobsite for disabled people and corporate organisations, supported by the Leonard Cheshire charity. Insight revealed a major barrier: existing employees felt awkward about working alongside people with disabilities.
A.Vogel has been making natural remedies for over 50 years. With good distribution in the independent retail sector, they recognised growth potential would only come via mainstream multiples. After securing an all-important listing with Boots, A.Vogel was faced with the challenge of sitting on shelf alongside Boots’ own-label variant – a third of the price of A.Vogel’s Echinacea range.
Red Tractor is supported by 89% of British Farmers and is the UK’s largest food assurance scheme. Research showed that although recognition was high, the general understanding was low. We needed to move consumers along the road from awareness to understanding to action, so they wouldn’t just recognise the label, they’d buy it.
Protein drinks can often taste ‘chalky’ and have a stigma attached to them that they are only for serious gym goers / body builders/professional athletes. Ufit, is a high protein health drink for any time of the day – including in between meals as a healthy snack or with meals to increase its protein content, so we needed to position it and encourage trial in a more accessible way.
Re-launch The Village Bakery brand, a range of delicious, nutty, tangy 100% organic, wheat-free rye bread initially to Waitrose shoppers where the brand has national distribution. Most people are unaware of rye bread, its taste or its health benefits of high fibre & less bloating and how best to serve it.
Founded by Liz and the late Roger Sutton, Delamere Dairy is an award winning & leading goats’ milk brand also supplying butter, yogurt and cheeses through the mainstream retailers. As well as tasting great, goats’ milk is lower in lactose and can be an effective alternative for those with an intolerance to cows’ milk products or for children who suffer with eczema.
Our job is to promote the health benefits of goats’ milk products and raise awareness of the Delamere Dairy brand leading to more trial and penetration.
Zabardast is an authentic Indian wrap company serving healthy and delicious breakfast and lunch options IN London and surrounding areas. With new stores on the horizon and sights set on nationwide expansion, Feel were tasked with refreshing the brand identity in an exciting and colourful way that will stand out in a competitive marketplace.
We were approached with a fabulous business idea that needed bringing to life via a brand identity and communications plan (initially to the trade) to promote the noble date as an appealing and convenient snack. Our challenge was to redefine the date as the latest trend in on-the-go healthy snacking.
White’s has been pioneering and championing great tasting porridge and oat cereals since 1841.
White’s takes the time (growing, milling, crafting, farming & innovating) so retailers and their customers can trust they’re getting an even more healthy start every day through the natural, wholesome and tasty goodness of White’s Oats.
To support national listing gains in Waitrose for their jumbo organic oats, Feel was appointed to cut through the category sea of beige and bring out the unique taste and provenance of White’s Oats in a highly distinctive way.
The Naturo brand has been part of Mackle Petfoods’ brand portfolio since 2010. As the fastest growing natural wet dog food brand in the UK with major listing gains, Naturo wanted to create a campaign to increase awareness and further drive sales of their, high quality, nutritionally balanced dog food made with 100% natural ingredients.