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Insight

“Hello, I’m a consumer.”

Would anybody ever introduce themselves like that?

Question and answer focus groups have their place, but we’d rather interact with people in the real world to find out what is actually going on today – whether that’s your mum, your neighbour’s misunderstood teenage daughter or the bloke you don’t like in the pub.

The Greenhouse is our research tool, created with Spring, our research partner. It allows client, customer, agency and research company to live more transparently in your customers’ worlds. (Forget 2-way mirrors!) That way we can arrive at killer insights which create more powerful communications to help your brand grow.

What is the greenhouse...

  • THE GREENHOUSE

    THE GREENHOUSE

    No 2-way mirrors! A place where you, we, our research partners and of course, your customer can get to know each other in a totally transparent way. The result is the deepest possible understanding of how your customers relate to your brand, how they navigate the sector and ultimately how these insights could best translate into purchasing behaviour – or misbehaviour!

  • PRE-TASK DIARY

    PRE-TASK DIARY

    Customer diaries give the most solid background on the how, when, where and why of your customers’ consumption and buying behaviour.

  • HOME AND AWAY IN-DEPTHS

    HOME AND AWAY IN-DEPTHS

    In-depth interviews in the home and at the point of purchase provide even deeper insight into habits, usage patterns, occasions and changing behaviours.

  • CO-CREATION

    CO-CREATION

    An interactive ideas hot house to get reactions to previous creative work and then grow new conceptual ideas built on our killer insights and the truth of your brand. This is in real collaboration with customers to gain immediate feedback and explore more engaging media channels as well as the more traditional, to deliver the idea.