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Insight

“Hello, I’m a consumer.”

Would anybody ever introduce themselves like that?

Question and answer focus groups have their place, but we’d rather talk to people in the real world to find out what is actually going on today.

Innovative research techniques allow us to immerse ourselves in your customers’ worlds. That way we can arrive at killer insights which inevitably create more powerful communications that can deliver real commercial success. Whether that’s b2c, b2b or the charity sector.

Some of our research tools...

  • Snakes & Ladders

    Snakes & Ladders

    One of our key research partners, Spring Research devised this method whereby people¹s buying decisions are rightly viewed as anything but a logical linear process - they can be seen more like the game of Snakes and Ladders. Ladders are quick short cuts that take people from zero to wanting to buy a specific brand or product. Snakes can put even loyal customers off a brand instantly. The challenge for marketers is to identify and then use these Snakes and Ladders to the benefit of their own brands.

  • Collaborate

    Collaborate

    Where we work with a sample of the target audience to come up with communication solutions, rather than presenting them with finite alternatives to comment on.

  • Advocate

    Advocate

    Digital channels have become such a vital component of the brand conversation. Who are the most influential advocates or detractors of your brand in the very real world of the social web? What are they saying about you and why? ADVOCATE helps you identify these key individuals and develop strategies for working with them to build your brand profile online.

  • Temperature Check

    Temperature Check

    How is your brand being perceived in the online world? What is being said, good or bad? What are the issues of the moment? How are you stacking up against your competitors? What trends might you be missing out on?

  • The Big Diary

    The Big Diary

    We use consumer diaries to monitor brand and category views over a longer period. How do customers really shop? What really influences them? Why are they saying what they are about your brand? How does trial become repeat purchase? A diary gives us a proper perspective on attitudes and behaviour over time.