We specialise in Food & Drink, Lifestyle & Wellbeing.
We're an integrated activation agency.
We help Launch, Transform and Accelerate brands along their niche to mainstream journey.
We choose to work with brands we believe in. Brands with a genuine story to tell. Brands which create delicious food & drink, help you live a more healthy lifestyle or brands that simply make the world go around a bit better. With belief comes energy, creativity and amazing opportunities to bring consumers into the heart of the brand - which makes the tills ring a little louder too.
Our small and agile team brings all marketing expertise into one.
15 years in the creative departments of Leagas Shafron (Sun Alliance, Seat, C.O.I., Heals); HHCL (Tango, Martini, Robinsons), Lintas (Rover, Birdseye, Finlandia Vodka) and Media Arts Lab, Los Angeles (Apple) culminated in becoming Creative Director at leading experiential agency Cunning. Awards picked up along the way include Creative Circles and British Television Awards as well as judging at the D&AD Awards. Aidan has worked for 10 years with Johnny … That would be enough for most people – what a trouper he is.
Our role is to motivate people and help them understand why they should buy more of the good stuff in the world. So we always remember that our work is only ever strategically and creatively great, if it commercially sells. Most of the time we do great work!
The sage. A client side career in mail order at GUS and Innovations was followed by building Swetenhams into a leading innovator in mailing list and marketing data management services with 300 clients across all industry sectors. Simon brings his experience of building a successful marketing services business to support the team at Feel in producing great results for our clients. He’s also an investor in Feel – what a nice man he is.
Head of PR
When it comes to PR, Lisa is part of Feel’s ‘A’ Team and her black book is to die for. Previously working at top London PR agencies, where she managed accounts such as Electrolux, Scottish & Newcastle Retail restaurants and bars and the Swedish Tourist Board, she then moved in-house as PR and Communications Manager for John Lewis. Here she was responsible for a team of nine, external PR agencies and the promotion of over half a million merchandise lines, providing a first class information service for the media and building & maintaining excellent relationships with relevant senior journalists. Over the last six years, Lisa has been working on a diverse range of projects and ongoing accounts including John Lewis, Colgate Palmolive, Nespresso, Sony UK, Red Mist Leisure, Ohso Probiotic Chocolate, Butlers Farmhouse Cheeses; Rude Health, Martin Miller’s Gin, Nosh Detox and Scan Swedish Meatballs as well as various other entrepreneurial brands which have made it into the Times Fast Track 100 of Growth Company’s billed as ‘one’s to watch’ such as Lily’s Kitchen , Higgidy and S&A Foods .
Head of PR
Also part of Feel’s PR ‘A’ Team, Louise is a senior PR consultant with a strong background in retail, FMCG, food and drink. An ex-BBC journalist, she has spent the last 20 years working in PR promoting such food and drink brands as: Britvic soft drinks including Pepsi, Tango, J2O and Robinsons as well as Tropicana and Copella fruit juices.; beer brands including Miller Pilsner, Kronenbourg and Holsten Export; The Bramley Apple Information Service; Goodfella’s Pizza; She has also promoted specialist food retailers Paxton & Whitfield (cheesemongers) and Choccoco (Chocolatiers), highlighting key seasonal products to the consumer press, as well as providing strategic PR support for BAA’s retail division including its bars and restaurants. In-house, Louise managed both the consumer and corporate PR teams in the Safeway press office, winning two PR Week Awards. In three years she launched more than 15 new product ranges, including Safeway’s Eat Smart healthy eating range, and promoted the supermarket’s Nutrition Advice Service via a substantial health professionals’ communication programme. Recently, Louise has been working with a diverse range of companies including Debbie & Andrew’s sausages, Higgidy Pies Cook Food, Lily’s Kitchen The Kitchen, S&A Foods, Cinnamon Hill and Moy Park. She also provided crisis PR support for Heineken’s pub division and Surrey pub company Red Mist Leisure. Environmental clients include Closed Loop Recycling, an innovative recycler of plastic bottles, EnvironCom, a WEEE reuse and recycling specialist and The Green Drinks Company, a sustainable vending machine company. Business and corporate PR is also one of Louise’s specialisms, something she has provided for many of her clients, achieving regular coverage in the FT, Telegraph and Times business sections as well as more specialist business and industry publications.
Hannah, co-founder of Move Three Sixty, started her training with the CHEK (Corrective Holistic Exercise Kinesiology) Institute in California. She is an Advanced Certified Metabolic Typing Advisor, C.H.E.K Holistic Lifestyle Coach and a Functional Diagnostic Nutritionist. She aims to educate and enhance people’s quality of life through food, to balance the body chemically, physically and mentally. She is also a regular expert on the Chrissy B Show for Sky and has just been a judge for Women's Health magazine.
Creative & Brand Director
Kyle is an imaginative and award-winning creative with 15 years’ experience across the globe. He harbours an unnerving love of Eggs Benedict.
Head of Digital
Stuart has over 20 years experience creating and developing web based platforms for clients as diverse as Nokia, Timberland and MTV. Projects include being principle architect of G4S Global Intelligence system used to monitor security threats and provide travellers with geofenced alerts worldwide. Moving from the Music business at the birth of the web he has worked on sites and hosting solutions for Radiohead, Mcfly, Taylor Swift and The Royal Academy of Music.
Head of Activation
Pippa has extensive leading media agency and client experience focusing on communications strategy and planning across a wide range of clients and industry sectors including Kelloggs, Royal Academy of Arts, Samsung, AA, Three & Penguin Books. Can also drive a 3 tonne digger.
Trade & NPD Consultant
MBA qualified, Gervase has over 10 years experience in large blue chip organisations including Reckitt Benckiser, Tesco, Nutricentre and Superdrug. Drawing on her experience from both supplier selling and retailer buying, Gervase has most recently been helping businesses in the health and wellness space develop their proposition and tackle the changing market. Gervase has worked with large and small clients, from Tesco Opticians to Bounce and Kind Organic. She has focused most recently on developing products for several new concept brands.
Head of Mobile
Phill has over 25 years experience working in digital media, including 6 years at MSN in the UK and US and 3 years at Yahoo. He’s always enjoyed working at the edge of technology, which is why he quit the corporate world in 2008 to set up a mobile app agency that now includes developing iBeacon platforms and mobile VR solutions for example. He has worked on the design and build of a range of apps for Zoopla, Bauer Media, Microsoft and NCP - as will as start ups, such as Chargebox Soundmite, Jubal and many others - some of which have won awards and been featured by Apple and Google. His approach to project management is to work collaboratively with clients as a virtual team member, helping brands pro-actively to be as successful as possible. Over the last few years he’s also been sharing his knowledge helping start-ups to build a successful business through the Founders institute.